Turn Trade Promotions into Measurable Retail Media

The challenge: hard to prove impact

Promotions ran, but impact was hard to prove: screens were scheduled manually, targeting was broad, and reporting stopped at impressions. Brands wanted evidence, not estimates.

What changed: centralized and automated

Union Coop centralized its retail media network and automated the end-to-end workflow — bookings, campaign setup, trafficking, pacing, and billing — on a single platform, with real-time targeting and closed-loop measurement.

How it works

From centralized network integration to closed-loop proof, AiOO delivers end-to-end automation and insights:

1. Centralized Network & Workflow Automation: One console handles bookings, approvals, trafficking, pacing, and billing — cutting manual steps and time to launch.
2. Zoning & Affinity Screen Scoring: Stores are divided into zones (entrance, aisle, checkout); each screen is scored by shopper affinity and dwell time.
3. Customer Segments & Journey Logic: Campaigns target segments (e.g., family baskets, fresh-focused, value seekers) and trigger along the journey — from entrance to shelf to checkout.
4. Inventory-Aware Activation: When priority SKUs are in stock, high-affinity screens push them; when stock tightens, messaging shifts to alternatives automatically.

Why brands buy it

• Outcome-Based Proof: They see who visited, how fast, and where lift happened — not just impressions served.
• Real-Time Optimization: Campaigns adapt by inventory, stock levels, and live audience insights during the flight.
• Transparent Execution: One platform shows the full journey — booking, activation, audience heatmap, and attribution — building trust and repeat investment.

Union Coop outcomes

Measured impact across the board:

Ready to transform your retail media network? Request a demo.

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